This was a standalone project for Stanley Steemer's internal franchise convention. My task was to create a fun and exciting themed event for this annual gathering. This year marked our 75th anniversary, and we celebrated surpassing half a billion dollars in sales. Ultimately, we chose a Western theme titled “Forge Ahead to New Horizons.” A key topic of discussion among the executives was how to inspire managers to continue pushing forward and achieving even greater success while celebrating our past accomplishments.