Stanley Steemer
At Stanley Steemer, I led the in-house creative team and oversaw all design and video projects. My team worked on the brand's print, digital, and television content. In 2021, I was promoted to Art Director, and I seized the opportunity to modernize our outdated visual identity while ensuring the brand remained recognizable to our target audience.
Print’s not dead.
Stanley Steemer has traditionally focused on print marketing materials. We create monthly mailers and maintain an extensive catalog of campaigns to generate local print pieces. Our mailers align with our quarterly and monthly initiatives, and we strive to blend lifestyle imagery with images specific to us.
Email design
Emails had the second-highest project rate of all marketing efforts at Stanley Steemer besides social. Depending on customer profiles, we send 10-20 emails monthly. With that volume, my goal as the head designer was to create various content types that wouldn't grow stale in the inbox but still present our brand!
It’s Not Clean, TV Campaign
In 2024, we planned a comprehensive campaign across all marketing platforms, with the TV campaign as the foundation. I played a key role in the preproduction brainstorming to ensure brand alignment. Once the storyboard and script were finalized, I let my video team take charge to showcase their talents.
VARIETY is the spice of life
As we were brainstorming, we also thought of adding longevity to the creative campaign by creating a second version and switching the message to be more sports-focused for football season. This way, we ensured longer time with creativity and increased the output-to-budget ratio.
Social Refresh
In September 2024, I was tasked with overhauling social media regarding strategy, process, and content. This was a more prominent role for me, and I was confident I could produce what our CMO had in vision. The main goal of the refresh was to be more brand-specific and find a way better to display our benefits, tips, and service content. I had produced a lot of graphics for social over my 7 years of experience with Stanley, and I instantly knew of ways to improve the overall look and feel once I was given the opportunity.
TRADESHOW & collateral
At Stanley, I was also in charge of keeping all collateral up to date; we vastly redesigned old pull-ups, backdrops, brochures, etc. The goal was to keep things bright and put the benefits front and center so that when our technicians were in homes or tradeshows with customers, they had content that displayed what we provided.
interactive Blogs
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WHAT TO KNOW BEFORE HIRING AN AIR DUCT CLEANING COMPANY.
This blog aims to educate readers about air ducts. We want our FAQs about air ducts to be more engaging.
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Quiz: DISCOVER YOUR PERFECT CLEANING COMBINATION!
We developed this quiz to offer personalized cleaning recommendations that cater to the unique lifestyles of our target audience.
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5 Reasons Why You Should Have Your Mattress Cleaned.
This blog aims to highlight one of our lesser-known service lines. We want it to be straightforward yet maintain an intriguing layout.